NXP is a global leader in the semiconductor industry, founded and headquartered in Eindhoven, Netherlands. NXP employs over 40,000 people in more than 30 countries. With more than 31,000 users within the company using their intranet portal as a primary tool for internal communication and collaboration. Finding the latest news and information becomes key in smoothly operating a vast organization.
In need to organize internal communication and operations, NXP implemented a modern intranet network with each department containing their own centralized SharePoint hub. With an extensive network, NXP still looked to improve their intranet communications and newsletter distribution. Their main concern was to be assured that their users have access to the most relevant information by enhancing their searches and queries on the intranet. They needed a solution that would give them detailed understanding of users’ interests and gauge how different parts of the portal were being used; thus enhancing their employees’ SharePoint usage and streamlining the circulation of information.
To tackle these challenges, NXP turned to CardioLog Analytics, which has been instrumental in providing deeper insights into intranet usage. CardioLog Analytics’ solution has provided a level of data granularity that goes beyond the standard capabilities of SharePoint. Delivering detailed reports of SharePoint users’ searches and navigation, NXP have been able to recognize usage patterns of websites and news of their portal, enabling them to optimize and push the visibility of more relevant sites and pages. The insights gathered from search data are particularly valuable; they reveal not only what employees are looking for but also how effectively they are finding it. This feedback loop allows NXP to refine their intranet’s search functionality, ensuring that users can quickly and easily locate the information they need. This emphasis on usability is underscored by the statement from Andrei Negrut, a Product Owner at NXP, “The information from the searches is really, really important, and this is something that you can get with CardioLog,” highlighting the critical role that search analytics plays in the company’s intranet strategy.
Furthermore, CardioLog Analytics has enabled NXP to identify and analyze patterns in the usage of news and web parts on their intranet. This capability has been essential for increasing engagement and visibility of key content. By understanding which sections of the intranet are most frequented and which types of content resonate with employees, NXP can strategically promote high-priority updates and resources. This targeted approach not only maximizes the impact of the content but also ensures that employees stay informed and engaged with the company’s latest initiatives and developments.
Another significant benefit of using CardioLog Analytics is the ability to monitor intranet access across different users and devices. This feature is particularly valuable for identifying potential outages or technical issues that may affect specific browsers or devices. By tracking discrepancies in user access data, NXP can swiftly pinpoint and address any problems, ensuring that the intranet remains accessible and functional for all employees. This proactive approach to maintenance and troubleshooting reflects NXP’s commitment to providing a reliable and user-friendly intranet experience.
In conclusion, NXP’s partnership with CardioLog Analytics has been a resounding success, delivering substantial improvements in intranet access and usage. The detailed insights provided by CardioLog Analytics have empowered NXP to optimize their intranet platform, making it a more effective tool for communication, collaboration, and information sharing. The ability to analyze and understand user behavior has enabled NXP to create a more intuitive and engaging environment for employees, fostering a culture of transparency and connectedness. As NXP continues to grow and innovate, the integration of advanced analytics into their intranet strategy will undoubtedly support their ongoing success and leadership in the semiconductor industry. The confidence and satisfaction expressed by NXP in this partnership underscore the transformative impact that CardioLog Analytics has had on their internal processes and overall organizational efficiency.
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