The only measure of a successful website is its ability to engage and convert visitors. To achieve this, you must turn to critical data about your visitor’s interaction with your website, such as clicks and scrolls. This process is known as heat mapping. There are three tools currently on the market to help monitor visitor[…]
Summary: Unbounce and Visual Website Optimizer are both good candidates for a Testing platform. Each covers different aspects and has its pros and cons. In this post, I will compare the two and explain why in my opinion, using both of them together is probably the best solution available out there at the moment. Theoretically,[…]
Straightforward page-tracking can be easily performed using Google Analytics, but what happens when we want to track more complex activities, such as watching a video, clicking on an external link, or switching between tabs on a single-page application? Such activity tracking can be performed using one of the following two methods: Event Tracking: By treating[…]
Customer engagement analytics is a crucial tool for businesses looking to understand and optimize their interactions with customers. By analyzing how customers interact with a brand, businesses can gain insights into customer behavior, preferences, and needs. This understanding can lead to improved customer loyalty and retention, which are vital for long-term business growth. Exploring the[…]
While Microsoft 365 (previously known as Office 365) offers out-of-the-box analytics features, there are some limitations that may lead users to seek additional solutions. Here are some reasons why Microsoft 365 analytics might not be considered good enough for certain use cases: Limited customization: The out-of-the-box analytics features in Microsoft 365 may not offer sufficient[…]
With an abundance of apps from businesses and individuals filling the market, leveraging app engagement analytics can be pivotal in making yours stand out from the rest. App engagement analytics provide invaluable insights into user behavior, helping you optimize your app for better performance and enhanced user satisfaction. Incorporating app engagement analytics and learning to[…]
Are you able to answer the following questions precisely: What is the exact trail each and every visitor goes through on your site prior to completing a goal? How many visits, pageviews or minutes are required until the average visitor converts? A few months ago I published a post about Goal Analysis and Distance to[…]
In the fast-paced world of modern business, companies are continually seeking innovative strategies to engage employees and drive productivity. One such strategy that has gained significant traction is gamification in business. By integrating game mechanics into workplace processes, companies are finding new ways to motivate employees, enhance learning, and improve overall business performance. Understanding how[…]
Analyzing and predicting user behavior is a critical part of improving your website performance. This process is called heat mapping. It will help you identify and understand how users interact with various elements in your website. Using this data, you can focus on areas of your website that need the most improvement and optimize the[…]
Should one single property be used for all sections of a website, or a number of separate properties the better choice? This post aims to explain why I believe that separated properties are sometimes better than a single property. I will, of course, try to provide you with all the necessary information for making an[…]
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