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Posts from the 'Advanced Analytics' category

A 10 Minute Guide to Intranet Analytics and Reporting

A company’s intranet portal is directly correlated with revenue in today’s digital marketplace, making companies bend over backward to understand analytics and optimize their portals. Intranet reporting was once the poor cousin of website analytics, but today it is a critical element of any large organization’s digital workplace strategy that you need to understand. This[…]

SharePoint AI: Using Augmented Analytics for Data-Driven Decisions

Businesses rely on data to make crucial business and management decisions. These decisions become a pillar of success for organizations as they strive to control costs, increase revenue, and improve customer experience. Discover how you can maximize the use of SharePoint AI and data-driven Augmented Analytics to make better business decisions. Introduction to AI Analytics[…]

Employee Experience Tool: How it Makes a Difference

Even before the pandemic, there has been a rising trend in the industry about the need to make work easier for employees. This is fueled by the so-called Great Resignation which has shown that even a pay rise is not enough to keep employees happy enough to stay in their jobs. According to recent statistics,[…]

Voice of the Employee: What It Means for Your Business

Do your employees have a voice within your organization? According to the Society for Industrial and Organizational Psychology (SIOP), the voice of the employee is one of the most important workplace trends in its annual list for 2020. So, what does it mean to capture the employees’ voice, and how does that translate into engagement[…]

Microsoft Stream – What You Need to Know

Microsoft Stream is a business-focused video platform that makes it possible to store, share, and collaborate. If you are looking for the best tools to facilitate team collaboration and communication, make sure you consider this tool and discover how to use it.  Introduction to Microsoft Stream Microsoft Stream is a video service that is designed[…]

Starter’s Guide to Augmented Analytics

In this day and age, data is integral to everything you do. Data is produced at a pace that most organizations find difficult to keep up with. And it’s not just any data – you are dealing with big data! Traditional tools for processing, handling, and storing these data are no longer enough. This is[…]

Choosing the Best Web Analytic Tools for your Web Analytics Suite

People often ask me what, in my opinion, is the best set of tools for a complete web analytic solution. Unfortunately, there are very few comprehensive solutions, and they are extremely expensive, such as Omniture or Unica, which provide almost all necessary tools in one package – for a “small” fee of just tens of[…]

Using Google Tag Manager to Enable Visitors to Opt-Out of Being Tracked

Most websites use web analytics and marketing tools to track and optimize their visitors’ behavior. Most of those tools (Google Analytics, for example) use cookies to identify these visitors. However, in some countries, website owners are required to receive specific authorization from each and every visitor for using cookies or storing personal information – or[…]

A Different Approach to Cross-Domain Tracking

Most analytic tools use cookies to identify visitors. However, data stored in cookies is only visible in the domain in which the cookies were set/defined – which is a serious problem if your site cuts across multiple domains. If, for example, your visitor is presently on domain2.com, then your analytic tool will not be able[…]