Implementing SharePoint is a challenge, to say the least. It takes a lot of IT and management hours to define what we want to achieve with our portal, followed by many hours implementing and customizing SharePoint according to our requirements. Then, we need to start building team sites and tweaking the portal pages according to[…]
Reinforcement learning is the problem of getting an agent (i.e., software) to act in the world (i.e., environment), so as to maximize its rewards, often using a policy to pick from a set of actions based on contextual information. For example, consider teaching a robot how to accomplish a task: you cannot tell it what[…]
Over the past decade, web analytics has emerged in the practice-driven work environment, spanning across diverse business verticals and organizations. Web analytics aim to retrieve, extract and evaluate information and actionable insights for knowledge discovery from web site content about how to improve user engagement. The landscape is dominated by plethora of tools that primarily[…]
In my last post I spoke about the two most basic requirements your website and analytics tool must support in order to track the full customer journey: User Identification – Your analytics tool must support user identification as a prerequisite for linking user activity across devices Signing In – Your users must sign in or[…]
A few months ago I wrote about the Google Universal User-Centric Approach, where I mentioned that in order for a web analytics tool to be considered a user-centric analytics tool, it must be able to identify and link a user across devices and platforms. It was while writing that post – in which I also[…]
About 6 months ago, Google released Universal Analytics, which – in a nutshell – offers 4 new key features: Measurement Protocol – an API that can be used for multi-platform tracking Improved Feature Configuration Management – through the GA admin screens, rather than the JavaScript agent Custom Dimensions and Metrics – very similar to the[…]
In this post I will show you how to send events for a specific user from both the JavaScript agent (Analytics.js) and the Measurement Protocol. I could not find any existing information about how to do so. After some research, I did, however, find a great presentation by @techpad that talks about improving e-commerce tracking[…]
The Google Tag Manager (GTM) is indeed a great tool to have. Although several tag management services did exist before (such as tagman and ubertags), none of them were as simple and as easy as GTM – at least not for me. I know the GTM has only been with us for few months, and[…]
A quick update on the Goal Analysis Report I’ve described in my last post. I’ve been asked to add an option to highlight users who completed a certain goal. So for example, if I have the following goals: “Sign up” and “Download” and I am currently looking at the people who completed the “Sign up”[…]
During the height of the recent recession, marketing industry publications were lamenting the diminishing average tenure of the CMO. 22 months was about the time when someone in the hierarchy got tired of waiting for results. The lamentation was well-meaning: Marketing is under a great deal of pressure to create ROI immediately and this pressure[…]
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