Posts from the 'Advanced Analytics' category

During the height of the recent recession, marketing industry publications were lamenting the diminishing average tenure of the CMO. 22 months was about the time when someone in the hierarchy got tired of waiting for results. The lamentation was well-meaning: Marketing is under a great deal of pressure to create ROI immediately and this pressure[…]

Last week we had our first hackathon. We took the entire company – Product and Development Teams – to the desert for a two-and-a-half day coding session. Except for a few team members who couldn’t join us (mainly from our Boston office), almost all the Intlock technology guys were in one place – for the[…]

Cooperation will soon trump any other concept in the world of business. An evolutionary step beyond collaboration, cooperation will be the pivotal concept in how sustainable societies, corporations, and organizations are structured. Whereas collaboration connotes people working with each other, cooperation connotes people working with and for each other. While some market theorists believe in[…]

Some years ago, I wrote a piece arguing that IT Professionals and marketers have much more in common than is typically thought. In the popular conception, IT and marketing are cordoned off from each other, each group having a different lexicon and a different culture. This conception holds also that marketing and IT are in[…]

In the past, choosing a web analytic tool or service was simple as there were very few vendors. Today, however, there are literally hundreds of services and tools available, costing the customer anywhere between zero and tens of thousands of dollars each year. After focusing on vendors in my two previous posts, I would now[…]

In my previous post, I described the changes that the Web Analytics Industry has seen over the past 6 years (more or less). From there being very few vendors, we have now reached a point where for each segment there are literally dozens of companies offering their services. In addition, huge changes have occurred in[…]

The real evolution of the Web Analytics Industry, in my opinion, began when Urchin was acquired by Google back in 2005. In reality, web analytic tools already existed prior to this event, and Urchin was not the first company to use a JavaScript agent. However, what made their solution unique was that (a) they were[…]

The meteoric rise of Microsoft’s SharePoint platform is the stuff of software history. From its foundation about a decade ago to a multi-billion dollar business with a vast and growing ecosystem, SharePoint is a powerful platform for collaboration, content management, and Digital Marketing, both inside and outside the firewall. As with all Microsoft products, SharePoint[…]

In the post about the differences between first, total and unique goal completions, I talked about the possible differences between site goals and business goals, and how different metrics might be required to measure the latter. In a nutshell, there are goals where the total number of completions is important, such as a total number[…]

Setting up goals and analyzing them is the best way to measure your site’s performance and enables you to see if you have managed to achieve all that you set out to accomplish. The problem is that although Google Analytics and other web analytic tools do provide goal analysis options, they only do so to[…]