When attempting to run AB tests using Google Website Optimizer (GWO) and Google Analytics (GA), questions often arise. A wide variety of answers can be found on the internet, including work arounds and other hacks, but it’s not always easy to choose the most correct option. This is why I have compiled the following list[…]
Google Analytics offers two options for tracking your online campaigns (Google AdWords auto-tagging aside): 1. Google’s built-in campaign tracking parameters (e.g., utm_source, utm_medium and utm_campaign). 2. Your own specific campaign parameters, mapped to the correct keys in JavaScript (e.g., _setCampSourceKey and _setCampMediumKey, etc.) Unfortunately, these two options are not always available. For example, your[…]
In my previous post I described the difficulties that occur when analyzing corporate portals and measuring portal ROI using regular web analytic tools. In a nutshell, the most common problem with analyzing corporate portals in general and SharePoint, in particular, is the fact that portals are actually controlled by any number of users. They are[…]
Have you ever tried applying classic web analytic methodologies to your corporate portal? If so, you’ve probably noticed that although the basic metrics work properly, the interpretations of those metrics are not as straightforward as might be expected. Finding a web analytic solution for a corporate portal is a process. It usually begins when whoever[…]
Clicky recently redefined the term “bounce rate”. According to the post that they published, they now define “bounce” as “a visitor who has only one pageview, and who is on the site for less than 30 seconds.” While the basic idea is good, I would like to raise several issues regarding the implementation of their[…]
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