Summary: Unbounce and Visual Website Optimizer are both good candidates for a Testing platform. Each covers different aspects and has its pros and cons. In this post, I will compare the two and explain why in my opinion, using both of them together is probably the best solution available out there at the moment. Theoretically,[…]
Straightforward page-tracking can be easily performed using Google Analytics, but what happens when we want to track more complex activities, such as watching a video, clicking on an external link, or switching between tabs on a single-page application? Such activity tracking can be performed using one of the following two methods: Event Tracking: By treating[…]
Are you able to answer the following questions precisely: What is the exact trail each and every visitor goes through on your site prior to completing a goal? How many visits, pageviews or minutes are required until the average visitor converts? A few months ago I published a post about Goal Analysis and Distance to[…]
Analyzing and predicting user behavior is a critical part of improving your website performance. This process is called heat mapping. It will help you identify and understand how users interact with various elements in your website. Using this data, you can focus on areas of your website that need the most improvement and optimize the[…]
Should one single property be used for all sections of a website, or a number of separate properties the better choice? This post aims to explain why I believe that separated properties are sometimes better than a single property. I will, of course, try to provide you with all the necessary information for making an[…]
By implementing dynamic surveys, enterprise organizations can actively engage their employees across the digital workplace. Employees who are able to voice their opinion feel more in control and more satisfied with their workplace. According to a research report by New Temkin Group, engaged employees are 480% more invested in helping their company succeed. The Importance[…]
The Google Tag Manager (GTM) is awesome! It enables me to manage all my 3rd party tags in one place, and it seems like the Google team has made every effort to come up with a robust solution that could actually be an alternative to the way we work today. Although there are additional features[…]
People often ask me what, in my opinion, is the best set of tools for a complete web analytic solution. Unfortunately, there are very few comprehensive solutions, and they are extremely expensive, such as Omniture or Unica, which provide almost all necessary tools in one package – for a “small” fee of just tens of[…]
Most websites use web analytics and marketing tools to track and optimize their visitors’ behavior. Most of those tools (Google Analytics, for example) use cookies to identify these visitors. However, in some countries, website owners are required to receive specific authorization from each and every visitor for using cookies or storing personal information – or[…]
Most analytic tools use cookies to identify visitors. However, data stored in cookies is only visible in the domain in which the cookies were set/defined – which is a serious problem if your site cuts across multiple domains. If, for example, your visitor is presently on domain2.com, then your analytic tool will not be able[…]
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