“I manage to bring more and more visitors to my site and relatively I have more and more sign ups, but for some reason, my conversion rate keeps going down…” Sound familiar? This is a sentence I often hear from my clients, but how can this actually be? Well, there could be a number[…]
Over the past few weeks I have been trying to figure out how to track funnels where the order of the steps is relevant and the conversion can happen over more than one visit. During my research I came across a great post by Arthur Klepchukov. In his post, Arthur Klepchukov compares three tools: Mixpanel[…]
Tracking funnels in Google Analytics – Part V The last few posts discussed the issues of tracking a multi visit funnel where the order of events is important. I talked about solutions that exist on top of Google Analytics and described my solution for tracking, exploring and analyzing “real” funnels using Google Analytics, without the[…]
Tracking funnels in Google Analytics – Part IV In my previous post, I described how I use Google Analytics for tracking multi-visit/session funnels when the order of the events/steps is significant. The solution is a small JavaScript code that stores the information about the navigation path in a custom variable. It does so in[…]
Tracking funnels in Google Analytics – Part III In my last two posts I described my research for finding the best way for tracking and presenting funnels in Google Analytics. I found that the current options provided by GA, and additional solutions such as John’s solution – which is excellent, do not address two major[…]
Tracking funnels in Google Analytics – Part II In my last post, I wrote about researching the best ways to track and present chronological and multi-visit funnels for my site. In this post, I will show you what happens when I implement John’s solution on a few basic funnels. For my test, I[…]
Tracking funnels in Google Analytics – Part I I had been looking for a way to achieve a real funnel tracking for quite some time now. When I say “real funnel” I mean a funnel that can deal with having more than one visit per average user prior to completion/conversion (a.k.a. Multi-Visit), especially when the[…]
When attempting to run AB tests using Google Website Optimizer (GWO) and Google Analytics (GA), questions often arise. A wide variety of answers can be found on the internet, including work arounds and other hacks, but it’s not always easy to choose the most correct option. This is why I have compiled the following list[…]
Google Analytics offers two options for tracking your online campaigns (Google AdWords auto-tagging aside): 1. Google’s built-in campaign tracking parameters (e.g., utm_source, utm_medium and utm_campaign). 2. Your own specific campaign parameters, mapped to the correct keys in JavaScript (e.g., _setCampSourceKey and _setCampMediumKey, etc.) Unfortunately, these two options are not always available. For example, your[…]
Clicky recently redefined the term “bounce rate”. According to the post that they published, they now define “bounce” as “a visitor who has only one pageview, and who is on the site for less than 30 seconds.” While the basic idea is good, I would like to raise several issues regarding the implementation of their[…]
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