In my last post I spoke about the two most basic requirements your website and analytics tool must support in order to track the full customer journey: User Identification – Your analytics tool must support user identification as a prerequisite for linking user activity across devices Signing In – Your users must sign in or[…]
A few months ago I wrote about the Google Universal User-Centric Approach, where I mentioned that in order for a web analytics tool to be considered a user-centric analytics tool, it must be able to identify and link a user across devices and platforms. It was while writing that post – in which I also[…]
Over the past few weeks I have been trying to figure out how to track funnels where the order of the steps is relevant and the conversion can happen over more than one visit. During my research I came across a great post by Arthur Klepchukov. In his post, Arthur Klepchukov compares three tools: Mixpanel[…]
Tracking funnels in Google Analytics – Part I I had been looking for a way to achieve a real funnel tracking for quite some time now. When I say “real funnel” I mean a funnel that can deal with having more than one visit per average user prior to completion/conversion (a.k.a. Multi-Visit), especially when the[…]
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