Should one single property be used for all sections of a website, or a number of separate properties the better choice? This post aims to explain why I believe that separated properties are sometimes better than a single property. I will, of course, try to provide you with all the necessary information for making an[…]
In my last post I spoke about the two most basic requirements your website and analytics tool must support in order to track the full customer journey: User Identification – Your analytics tool must support user identification as a prerequisite for linking user activity across devices Signing In – Your users must sign in or[…]
A few months ago I wrote about the Google Universal User-Centric Approach, where I mentioned that in order for a web analytics tool to be considered a user-centric analytics tool, it must be able to identify and link a user across devices and platforms. It was while writing that post – in which I also[…]
About 6 months ago, Google released Universal Analytics, which – in a nutshell – offers 4 new key features: Measurement Protocol – an API that can be used for multi-platform tracking Improved Feature Configuration Management – through the GA admin screens, rather than the JavaScript agent Custom Dimensions and Metrics – very similar to the[…]
In this post I will show you how to send events for a specific user from both the JavaScript agent (Analytics.js) and the Measurement Protocol. I could not find any existing information about how to do so. After some research, I did, however, find a great presentation by @techpad that talks about improving e-commerce tracking[…]
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