Visitor Profiles

In many current analytics solutions, one key piece of the puzzle is still missing ­ – the customer. You have visitors coming to your website. You know where they came from and what they do when they arrive. But who are these people?

At Intlock, we leave no stone unturned with our detailed visitor profile reports, which provide valuable information about customers from each of your traffic channels. Even better, this information can be gathered into segments, meaning you can know which sort of people respond better to e­mail campaigns and which groups convert more through social media like Facebook. Armed with visitor profiles, you’ll know where to invest your time and resources.

• Understand more about each visitor
• ­Get visitor demographics reports and segments
• ­Analyze visitor behavior, click paths, and multiple channels
• ­Link potential customers’ information with their activity

With aggregate data, you can know the overall number of times a page on your website has been viewed, but it’s also important to remember that each view represents an actual person. With Intlock’s visitor profiles, you can learn a lot about your potential customers – from which sources drove them to your website, through to the route they took to conversion. Our detailed reports allow you to go back and look at every click an individual visitor took even on past visits, to know which pages they viewed and which of your goals and funnels they completed. Our visitor profiles also enable you to know your potential customer’s location, company, SharePoint submissions, and more.

Even better, your visitor profiles can be used for cohort analytics, which is essential for making truly useful strategic decisions. Intlock’s insightful cohort analytics allow you to focus on a segment of people who shared a particular experience on your website at a certain moment in time. That way, you can compare visitors who saw a given campaign on your website in January to those who saw it in February, for example. What’s more, with person­centered analytics, you can identify different customer personas to help you discover which marketing tactics have more impact on which type of visitor. You’ll be able to know whether your potential customers are engaged – and what to do about it.

Armed with your visitor profile information, Intlock offers many ways to segment your potential customers in real-time, based on their browsing behavior or social profile (“single women under 30 from New York,” for example). It’s possible to define relations between rules (“at least two previous visits and subscribed to newsletter”) and you can even specify in which order the events must occur (“visitors who have checked delivery costs after adding products to their cart”). Segmentation can be carried out based on your visitors’ Facebook accounts, such as their sex, marital status, number of friends; the positioning of keywords in their search results; the amount of time they spent on a page, and many more options.

You can use a visitor profiles analysis of your potential customers’ behavior and click paths to create more targeted campaigns, or to find high­performing audiences in new channels. And with Intlock’s multi­channel analysis, you can also find out instantly which channels are working best for you – where are your most valuable visitors coming from? Which channels are converting the best?

Intlock’s visitor profiles are focused on what your potential customers are doing – from a comparison between successful conversions and ones you’ve missed out on, down to an examination of a specific viewer’s click path. By linking potential customers’ profiles with their activity on your website, you’ll be able to conduct effective, well­targeted campaigns, using the SharePoint Marketing Suite’s powerful tools to personalize your website to individual customers and drive your conversions even further.

• Detailed person­centric analysis – click paths, page views, conversions, and more
• ­Cohort analysis
• ­Real­time segmentation based on browsing behavior, social profile, and more
• Multi­channel analysis
• ­Integration with Intlock’s website personalization tools