Bank Institutions are Leveraging SharePoint Analytics to Drive Portal Adoption and Productivity
No bank can be successful if it doesn’t provide an efficient, easy-to-use business platform, allowing its employees to be productive throughout the day. Many banks have realized the potential for productivity by leveraging Microsoft tools like SharePoint and the greater Microsoft 365 platform. Yet, many banking organizations hit simple roadblocks when trying to understand what their return on investment looks like, and if their employees are finding real value from the platform.
CardioLog Analytics helps banking organizations overcome their challenges within SharePoint by providing data-driven insights, coupled with powerful engagement tools. By leveraging advanced analytics, banking organizations are improving collaboration and increasing productivity within SharePoint and the greater Microsoft 365 platform. Analytics can help banks improve their business processes by:
- Providing data-rich reports to inform and drive adoption efforts
- Optimizing branch and ATM locations and activity
- Ensuring the right documentation is available across the platform
- Tracking common searches to understand what types of content their users need to access easily
Driving Adoption
Many organizations, especially banking institutions, don’t have the proper tools needed to understand how SharePoint is being used and if there is a measurable return on their investments. By leveraging User and Team adoption reports, they can analyze the adoption rates across the portal as a whole or drill down to understand where weak spots exist. With CardioLog Analytics, organizations can map the entire portal, including all of the different farms or tenants as well as web applications, site collections, subsites, lists, libraries, and individual items. The easy-to-use portal tree filter allows users to slice and dice any information they’d like to see to reflect any aspect of the portal.
Risk Management
Banks engage in every kind of monetary transaction including loans, investments, foreign exchange, international trade, insurance, and more. The banking industry is built on risk, so every loan and investment needs to be evaluated. Analytics can give banks new insights into their systems, transactions, customers, and environments to help them avoid certain risks. Customer data is also a key factor. Analytics solutions can help banks create customer profiles and accurately assess the risk associated with granting loans in any certain situation.
- Increase the ability to address and monitor regulatory compliance
- Increase transparency and understanding of risk exposures to manage the business more effectively
- Develop a risk-adjusted view of performance
Customer Experience Management
With data available from analytics, banks can gather quantities of information about their customers and be able to help them with their specific needs more efficiently. Rather than offering products and services based on what the company would like to sell, with analytics, banks, and credit unions can make unique and personal offers based on customer insights. Doing this allows the marketing team to significantly improve the efficiency of marketing spending and the close rate of sales leads.
- Measure customer and product profitability
- Identify “high-potential” prospects and customers
- Improve the ability to target products and services to prospective customers
